From Field to Feed: a social network analysis of a phygital experiential learning case in Higher Education

The digital transformation of higher education requires innovative pedagogical models that bridge the gap between physical experiences and digital reflection. This study explores the role of the Teaching Learning Centre (TLC) at the University of Palermo as a strategic driver for "onlife" didactics. Central to this approach is the evolution of the educational visit through an innovative framework of experiential pedagogy. By connecting physical territory with digital interaction spaces, the project creates a "phygital" learning environment where students move from the field to the social media feed. Utilizing Social Network Analysis (SNA) via NodeXL, we analysed the communication dynamics of a joint didactic visit involving the Universities of Palermo and Coimbra. Results demonstrate that while institutional nodes act as primary hubs (Star Topology), gaining high levels of visibility within the institutional community from Meta Analytics, the digital re-elaboration of the experience not significantly effected peers’ relation, although promoting students perceived self-efficacy and professional identity.