Exploring Memorable Guest Experiences in Boutique Hotels: Key Dimensions and Practical Implications

Purpose: This study aims to explore and identify the key dimensions of Memorable Guest Experiences (MGE) within boutique hotels and develop a conceptual framework to measure these experiences through a dedicated scale, thus addressing a significant gap in hospitality Research. Study Design/Methodology/Approach: Adopting an exploratory approach through an extensive literature review, our goal is to identify the key dimensions of MGE related to boutique hotels to form the basis for further developing a quantitative web survey, which will be administered to boutique hotel guests. The survey data will be analysed using exploratory and confirmatory factor analysis to validate the identified dimensions. Expected Results: The findings will highlight distinct dimensions of MGE in boutique hotels, such as personalisation, emotional resonance, and cultural integration. The MGE scale is expected to be reliable and valid, providing a robust tool for researchers and practitioners. Originality/Value: This research provides the first dedicated conceptualisation and measurement of MGE in boutique hotels through a comprehensive literature review and empirical validation in a hospitality context. It offers a novel contribution to both academic understanding and managerial practices in the boutique hotel industry.