this paper focuses on the wine industry and explores how blockchain use cases, and blockchain-based applications including smart contracts, can improve the loyalty of customers to the wine brand. Starting from the strategies currently adopted in the wine industry to upgrade the customers’ loyalty towards the wine brands, the study aimsto propose potential applications of the BCT and smart contracts to make these strategies more effective and less expensive.

Parisa Sabbagh, Mariantonietta Fiore, Nino Adamashvili, Maria Crescimanno, Antonino Galati (2023). Developing a Blockchain-based Framework for Improving Customers' Loyalty to the Wine Brand: A Case Study. In J. CARDEBAT, A. MASURE, M. JACQUEMET (a cura di), Book of Abstracts, Second Conference of the EuAWE - European Association of Wine Economists (pp. 52-55). European Association of Wine Economists (EuAWE).

Developing a Blockchain-based Framework for Improving Customers' Loyalty to the Wine Brand: A Case Study

Nino Adamashvili;Maria Crescimanno;Antonino Galati
Ultimo
2023-09-25

Abstract

this paper focuses on the wine industry and explores how blockchain use cases, and blockchain-based applications including smart contracts, can improve the loyalty of customers to the wine brand. Starting from the strategies currently adopted in the wine industry to upgrade the customers’ loyalty towards the wine brands, the study aimsto propose potential applications of the BCT and smart contracts to make these strategies more effective and less expensive.
25-set-2023
Settore AGR/01 - Economia Ed Estimo Rurale
Parisa Sabbagh, Mariantonietta Fiore, Nino Adamashvili, Maria Crescimanno, Antonino Galati (2023). Developing a Blockchain-based Framework for Improving Customers' Loyalty to the Wine Brand: A Case Study. In J. CARDEBAT, A. MASURE, M. JACQUEMET (a cura di), Book of Abstracts, Second Conference of the EuAWE - European Association of Wine Economists (pp. 52-55). European Association of Wine Economists (EuAWE).
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Utilizza questo identificativo per citare o creare un link a questo documento: https://hdl.handle.net/10447/610633
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