this paper focuses on the wine industry and explores how blockchain use cases, and blockchain-based applications including smart contracts, can improve the loyalty of customers to the wine brand. Starting from the strategies currently adopted in the wine industry to upgrade the customers’ loyalty towards the wine brands, the study aimsto propose potential applications of the BCT and smart contracts to make these strategies more effective and less expensive.
Parisa Sabbagh, Mariantonietta Fiore, Nino Adamashvili, Maria Crescimanno, Antonino Galati (2023). Developing a Blockchain-based Framework for Improving Customers' Loyalty to the Wine Brand: A Case Study. In J. CARDEBAT, A. MASURE, M. JACQUEMET (a cura di), Book of Abstracts, Second Conference of the EuAWE - European Association of Wine Economists (pp. 52-55). European Association of Wine Economists (EuAWE).
Developing a Blockchain-based Framework for Improving Customers' Loyalty to the Wine Brand: A Case Study
Nino Adamashvili;Maria Crescimanno;Antonino GalatiUltimo
2023-09-25
Abstract
this paper focuses on the wine industry and explores how blockchain use cases, and blockchain-based applications including smart contracts, can improve the loyalty of customers to the wine brand. Starting from the strategies currently adopted in the wine industry to upgrade the customers’ loyalty towards the wine brands, the study aimsto propose potential applications of the BCT and smart contracts to make these strategies more effective and less expensive.File | Dimensione | Formato | |
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