GETTING A MULTIMEDIA MESSAGE ACROSS IN PALERMO INFORMATION TECHNOLOGY AND ARTISTIC HERITAGE IN AN AREA WITH A LOW RATE OF DEVELOPMENT

It is not that our cultural heritage should be regarded as riches that may be turned to profit; it is that the decay into which many monuments and historic sites have fallen by making them part of society's wealth-generating structures would represent an opportunity for otherwise run-down areas to get back on their feet again. For that to happen, communication will be an indispensable tool, making our cultural wealth easily accessible to all and allowing it to be taken advantage of. Palermo has this problem. It has a marvellous cultural heritage but no global plan for keeping the outside world informed and bringing itself to the attention of potential visitors.