SPEZZANO, Walter
SPEZZANO, Walter
Scienze Economiche, Aziendali e Statistiche
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Risultati 1 - 10 di 10 (tempo di esecuzione: 0.027 secondi).
Strategic Brand Management in Luxury Tourism: A Multimodal Discourse Analysis of Mangia’s Online Communication
2025-08-01 Spezzano, W.; Lo Mascolo, G.; Vásquez, C.
Sustainable Tourism and Eco-Hotel Corporate Identity
2025-07-10 Ninfa Pagano; Walter Spezzano
Corpus-Assisted Discourse Studies for Digital Brand Analysis: Applications in Hospitality and Tourism
2025-07-07
Assessing the Impact of Social Media User-Generated Content and Online News on Sustainable Destination Branding: The Case of Spring Break in Miami Beach
2025-04-22 Walter Spezzano; Carolin Lusby
Exploring the Discourse Dimension of Digital Branding: Insights into Strategic Communication Research and Practice
2025-02-01 Spezzano Walter
Exploring the Case: Rebranding Unsustainable Destinations: The Case Study of Miami Beach Breaking Up with Spring Break
2024-12-20 Walter Spezzano; Carolin Lusby
Rebranding Unsustainable Destinations: The Case Study of Miami Beach Breaking Up with Spring Break
2024-12-20 Walter Spezzano; Carolin Lusby
Delving Into Digital Destination Branding: The Case Study of Sicily and Le Soste di Ulisse
2024-11-01 Giuseppina Lo Mascolo; Walter Spezzano; Gabriella Levanti; Marcello Chiodi; Arabella Mocciaro Li Destri
Mitigating Overtourism in Miami Beach Through Sustainable Destination Branding: A Tourism Discourse Analysis of the Anti-Spring Break Marketing Campaign
2024-11-01 Walter Spezzano; Carolin Lusby
Leveraging Italianness Abroad: A Corpus-Assisted Discourse Approach to Restaurant Branding
2024-10-01 Walter Spezzano; Stefano De Cantis; John D. Buschman