In the last few years the agriculture sector has shown a significant slowdown due to economic crisis. On the one hand, the reduction in the purchasing power of households has determined a decrease in the demand for food and agricultural products, on the other hand, there has been a reduction in the income of the farmers. This has inevitably led to implement business strategies to counter the exponential reduction in profitability required to survive in an increasingly competitive environment. The literature on corporate strategies is particularly large, however, the majority of authors identify competition and cooperation as "the driving forces" for economic and social progress (Hurta and Hilda, 2007). The aim of this paper is to verify if a co-opetition can represent a strategy for the success of small fruits companies operating in Sicily. The study carried out through a two step framework showed, on the one hand, that the co-opetition is an opportunity for the entrepreneurs in the start-up and in the distribution phases, and on the other hand, that the low propensity to invest in the small fruits sector by horticultural producers in the region, leads consequeltly to a non-profitable market.

Crescimanno, M., Farruggia, D., Galati, A., Schimmenti, E., Siggia, D. (2013). CAN COOPETITION BE A WINNING STRATEGY FOR SMALL FRUITS PRODUCTION COMPANIES IN SICILY?. In CONFRONTING CONTEMPORARY BUSINESS CHALLENGES THROUGH MANAGEMENT INNOVATION (pp.674-685). MARSEILLE : EUROMED PRESS, RUE ANTOINE BOURDELLE, DOMAINE DE LUMINY BP 921, MARSEILLE CEDEX 9, 13 288, FRANCE.

CAN COOPETITION BE A WINNING STRATEGY FOR SMALL FRUITS PRODUCTION COMPANIES IN SICILY?

CRESCIMANNO, Maria;FARRUGGIA, Domenico;GALATI, Antonino;SCHIMMENTI, Emanuele;SIGGIA, Dario
2013-01-01

Abstract

In the last few years the agriculture sector has shown a significant slowdown due to economic crisis. On the one hand, the reduction in the purchasing power of households has determined a decrease in the demand for food and agricultural products, on the other hand, there has been a reduction in the income of the farmers. This has inevitably led to implement business strategies to counter the exponential reduction in profitability required to survive in an increasingly competitive environment. The literature on corporate strategies is particularly large, however, the majority of authors identify competition and cooperation as "the driving forces" for economic and social progress (Hurta and Hilda, 2007). The aim of this paper is to verify if a co-opetition can represent a strategy for the success of small fruits companies operating in Sicily. The study carried out through a two step framework showed, on the one hand, that the co-opetition is an opportunity for the entrepreneurs in the start-up and in the distribution phases, and on the other hand, that the low propensity to invest in the small fruits sector by horticultural producers in the region, leads consequeltly to a non-profitable market.
2013
CONFRONTING CONTEMPORARY BUSINESS CHALLENGES THROUGH MANAGEMENT INNOVATION
Cascais, Portugal
SEP 23-24, 2013
6th Annual EuroMed Conference of the EuroMed-Academy-of-Business
mag-2013
2013
12
Crescimanno, M., Farruggia, D., Galati, A., Schimmenti, E., Siggia, D. (2013). CAN COOPETITION BE A WINNING STRATEGY FOR SMALL FRUITS PRODUCTION COMPANIES IN SICILY?. In CONFRONTING CONTEMPORARY BUSINESS CHALLENGES THROUGH MANAGEMENT INNOVATION (pp.674-685). MARSEILLE : EUROMED PRESS, RUE ANTOINE BOURDELLE, DOMAINE DE LUMINY BP 921, MARSEILLE CEDEX 9, 13 288, FRANCE.
Proceedings (atti dei congressi)
Crescimanno, M; Farruggia, D.; Galati, A; Schimmenti, E; Siggia, D
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Utilizza questo identificativo per citare o creare un link a questo documento: https://hdl.handle.net/10447/97076
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