Winning strategies for value creation and value capture in the almond industry: a case study approach

Purpose: This study explores the strategies of value creation and value capture adopted by two companies producing and processing almonds to measure their effectiveness. Design/methodology/approach: The study takes a quantitative approach based on the analysis of two cases study. The value created and captured is esteemed by using the “transformation value” of agricultural products, developed by the Italian economic-estimative school. Findings: The research shows how vertical integration, product differentiation and direct sales can increase the value created and captured by companies. The results demonstrate that effective supply chain management allows firms to retain a greater share of the value created, thereby improving their competitiveness. Originality/value: This quantitative approach, scarcely present in the literature, makes a significant contribution to the literature on value creation and capture and proposes a replicable methodology for analyzing the impact of business strategies in the agribusiness sector.