The Impact of Different Game Dynamics on Sustainable Urban Mobility in Corporate Environments

Sustainable mobility in corporate environments is essential to address environmental concerns and improve employee well-being. Gamification is a promising strategy to promote sustainability in commuting choices, but its long-term effectiveness remains uncertain. This study investigates the impact of different game dynamics on driving sustainable urban mobility behaviour change through a one-year experiment conducted in a research and technology organisation in Luxembourg. Its research question is: “How do different game dynamics influence individuals’ mobility choices and the resulting sustainable outcomes?”. We used different game elements and analysed their effectiveness in promoting behaviour change. Through MUV, a startup specialising in sustainability competitions and mobility data collection, employees were involved in various initiatives and the overall impact of individual choices was measured. The results show that the game dynamics significantly influenced individual behaviour, resulting in different mobility choices. We present findings highlighting the most compelling dynamics and their practical implications for organisations promoting sustainability. This research demonstrates the potential of game design to promote sustainable urban mobility in corporate settings and provides insights into strategies for endurable behaviour change.