This paper examines the consumers’ behaviours in buying flowers and ornamental plants in Italy, through the analysis of attitudes, motivations, preferences and, in particular, of the tendency to purchase organic flowers and ornamental plants. The results if, on the one hand, show a modest spread in purchasing organic flowers and ornamental plants, on the other hand, show a good tendency to purchase and the willingness to pay for organic products, revealing concrete opportunities of growth for this area of the market.
Schimmenti, E., Galati, A., Borsellino, V., Tinervia, S. (2012). Gli acquisti di prodotti florovivaistici in Italia. In Agricoltura biologica: modello sostenibile per un Mediterraneo in transizione (pp.76-81). Ancona : GRAB-IT c/o D3A Dipartimento di Scienze Agrarie, Alimentari ed Ambientali, Università Politecnica delle Marche, Ancona, Italy, Via Brecce Bianche - 60131 Ancona.
Gli acquisti di prodotti florovivaistici in Italia
SCHIMMENTI, Emanuele;GALATI, Antonino;BORSELLINO, Valeria;Tinervia, Salvatore
2012-01-01
Abstract
This paper examines the consumers’ behaviours in buying flowers and ornamental plants in Italy, through the analysis of attitudes, motivations, preferences and, in particular, of the tendency to purchase organic flowers and ornamental plants. The results if, on the one hand, show a modest spread in purchasing organic flowers and ornamental plants, on the other hand, show a good tendency to purchase and the willingness to pay for organic products, revealing concrete opportunities of growth for this area of the market.
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