This study investigates howthe browsing and buying behavior of consumers may vary based on the devices they use to access a website. Utilizing surf data from Sunweb, a digital company providing tourist services, a two-step procedure combining model-based clustering and survival analysis is employed to explore these potential differences.
Furio Urso, Nicola Argentino, Antonino Abbruzzo, Maria Francesca Cracolici, Reza Mohammadi, Kevin Pak (2024). Does browsing behaviour and buying attitude change on the basis of access device? The case of Sunweb.nl. In E. Fabrizi, F.A. Giambona, C. Marini, A. Marletta, A. Rocca (a cura di), Statistical analysis of complex economic data: Recent developments and applications. Book of Short Papers (pp. 162-165). Bonechi.
Does browsing behaviour and buying attitude change on the basis of access device? The case of Sunweb.nl
Furio Urso
;Nicola Argentino;Antonino Abbruzzo;Maria Francesca Cracolici;
2024-07-10
Abstract
This study investigates howthe browsing and buying behavior of consumers may vary based on the devices they use to access a website. Utilizing surf data from Sunweb, a digital company providing tourist services, a two-step procedure combining model-based clustering and survival analysis is employed to explore these potential differences.
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