This paper investigates the role of lighting in the quintessential commercial place: the supermarket. The aim of the article is to understand how lights contribute to construct the sense of a place and to define the supermarket as a text. Supermarket's system of illumination reveals the construcion of a framed text the connect fresh products with canned product. From a structuralistic pont of view, both industrial and organic supermarkets will be considered as the different treatment of lighting gives rise ti twi opposing ideologies of sale and consumption.

ilaria ventura bordenca (2022). Ideologie e culture della vendita: luci e spazi al supermercato. E/C, 34, 72-90.

Ideologie e culture della vendita: luci e spazi al supermercato

ilaria ventura bordenca
2022

Abstract

This paper investigates the role of lighting in the quintessential commercial place: the supermarket. The aim of the article is to understand how lights contribute to construct the sense of a place and to define the supermarket as a text. Supermarket's system of illumination reveals the construcion of a framed text the connect fresh products with canned product. From a structuralistic pont of view, both industrial and organic supermarkets will be considered as the different treatment of lighting gives rise ti twi opposing ideologies of sale and consumption.
Settore M-FIL/05 - Filosofia E Teoria Dei Linguaggi
E/C
ilaria ventura bordenca (2022). Ideologie e culture della vendita: luci e spazi al supermercato. E/C, 34, 72-90.
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Utilizza questo identificativo per citare o creare un link a questo documento: http://hdl.handle.net/10447/566689
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