Shaping blockchain-based innovation strategies in the wine sector: a conceptual framework

The growing demand for transparency along the supply chain, partly related to recent incidents involving food contaminations and food frauds, has led businesses to reinterpret their business models by adopting strategies aimed to ensure an effective traceability system. In this scenario, emerging technologies play a decisive role by allowing for constant monitoring of data and information in the various phases of the supply chain. The aim of this study is to explore and analyze the main opportunities related to the BCT implementation in the wine industry and to identify the most important drivers and barriers of innovation, by using a case study approach. The case study of the Costaflores winery highlights the numerous opportunities linked to the adoption of technology in the wine sector in which everything that happens in the vineyard and in the cellar is documented in an open platform and the data are written in the blockchain, data used to ensure an effective traceability system.