The aim of this work is to investigate the main enabling factors facilitating the diffusion of the emobility in the food delivery sector through the analysis of the Deliveroo case study. Deliveroo s.r.l. has been chosen for two main reasons. First, the growing importance of the company in the food delivery market, with an annual turnover increase of +120 million euros in 2017, becoming one of the major national players for food delivery. Second, the company recently adopted a strategy to support the diffusion of electric mobility for home delivery through the subscription of specific agreements.
Galati, A., Siggia, D., Crescimanno, M. (2020). STRATEGIES FOR A MORE SUSTAINABLE HOME FOOD DELIVERY SYSTEM: THE CASE STUDY OF DELIVEROO. In D. Vrontis, Y. Weber, E. Tsoukatos (a cura di), Business Theory and Practice Across Industries and Markets (pp. 1340-1342). EUROMED PRESS.
STRATEGIES FOR A MORE SUSTAINABLE HOME FOOD DELIVERY SYSTEM: THE CASE STUDY OF DELIVEROO
Galati, A;Siggia, D;Crescimanno, M
2020-01-01
Abstract
The aim of this work is to investigate the main enabling factors facilitating the diffusion of the emobility in the food delivery sector through the analysis of the Deliveroo case study. Deliveroo s.r.l. has been chosen for two main reasons. First, the growing importance of the company in the food delivery market, with an annual turnover increase of +120 million euros in 2017, becoming one of the major national players for food delivery. Second, the company recently adopted a strategy to support the diffusion of electric mobility for home delivery through the subscription of specific agreements.
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