The reconciliation process of market requirements and operations resources – an empirical view

Firms are confronted with the challenge of designing strategy processes, which guide decision-making in a way that leads to high and sustainable performance. The purpose of this paper is to address this challenge, by delivering empirical insights on Slack & Lewis’ concept of reconciliation in Operations Strategy from a process point-of-view. We argue that while this concept roots in the alignment literature of Operations Strategy it has not yet been subject to detailed and empirical research. We discuss the development of a survey that examines if and how reconciliation is carried out in companies and how this affects operations performance.