THE MEDITERRANEAN'S GOLD: WHICH COMMERCIAL PROSPECTS FOR THE THUNNUS THYNNUS IN ITALY?

By taking into consideration the relevant role, in the international trade of Bluefin Tuna (Thunnus thynnus), played by Italy, aim of this work is assess the change in the Italian competitive advantage in the international market over the last decade (2008/2017), as a consequence of the Total Allowable Catch system together with size limits set by the International Commission for the Conservation of Atlantic Tunas (ICCAT). Investigating the main changes occurred in the Italian international trade balance, by focusing the attention on the relations with the main commercial partners operating in this industry, is of relevant importance to make available updated data to policy makers, managers and scholars in order to reflect on alternative solutions to increase profits in the international trade. By applying the Relative Trade Advantage Index, results show that Italy in the last decade, although maintained an overall profitable position in the international market, has been affected by drastic changes at system level, mainly caused by the ICCAT regulations aimed at reducing the Thunnus thynnus stock overfishing. Measures that led the country to modify commercial partners relations and also internal production business patterns, such as a fragmentation of the Thunnus thynnus supply chain related to the export line. Results suggest to both policy makers and stakeholders to activate alternative solutions to improve the trade volume (in money terms) of this sector, in so doing better exploiting the great potential of product, respecting at the same time the Bluefin Tuna sustainability programs.