This paper concerns the main aspects of semiotics of packaging. Packaging has to be considered as a special communicative touchpoint between brands and consumers, since it is a syncretic object (using various languages) with textures, materials, shapes and colours that consumers can see, touch, smell, involving different modes (visual, verbal, tactile) that convey a brand's core values.
ilaria ventura bordenca (2015). Semiotic Roadmap for Designing Packaging. In Rossolatos G. (a cura di), Handbook of Brand Semiotics (pp. 200-234). Kassell : Kassel university press.
Data di pubblicazione: | 2015 | |
Titolo: | Semiotic Roadmap for Designing Packaging | |
Autori: | ||
Citazione: | ilaria ventura bordenca (2015). Semiotic Roadmap for Designing Packaging. In Rossolatos G. (a cura di), Handbook of Brand Semiotics (pp. 200-234). Kassell : Kassel university press. | |
Abstract: | This paper concerns the main aspects of semiotics of packaging. Packaging has to be considered as a special communicative touchpoint between brands and consumers, since it is a syncretic object (using various languages) with textures, materials, shapes and colours that consumers can see, touch, smell, involving different modes (visual, verbal, tactile) that convey a brand's core values. | |
Settore Scientifico Disciplinare: | Settore M-FIL/05 - Filosofia E Teoria Dei Linguaggi | |
Appare nelle tipologie: | 2.01 Capitolo o Saggio |
File in questo prodotto:
File | Descrizione | Tipologia | Licenza | |
---|---|---|---|---|
5_ventura_semiotic roadmap for packaging.pdf | saggio in volume | Versione Editoriale | Administrator Richiedi una copia |
I documenti in IRIS sono protetti da copyright e tutti i diritti sono riservati, salvo diversa indicazione.