Topic modeling has become one of the most used methods to analyse textual data, proving able to “discover” hidden dimensions (topics) which characterise a corpus. This methodology can be used fruitfully to analyse complex phenomena like tourist destination image. With this aim in mind, this paper discusses the use of topic modeling over TV commercials which have been broadcast by four of the major cruise lines operating in Italy in recent years.
OLIVERI ANTONINO MARIO, POLIZZI GABRIELLA (2019). Analysing Tourist Destination Image through Topic Modeling. In M. Bini, P. Amenta, A. D'Ambra, I. Camminatiello (a cura di), Statistical Methods for Service Quality Evaluation (pp. 171-174). Napoli : Cuzzolin.
Analysing Tourist Destination Image through Topic Modeling
OLIVERI ANTONINO MARIO;
2019-01-01
Abstract
Topic modeling has become one of the most used methods to analyse textual data, proving able to “discover” hidden dimensions (topics) which characterise a corpus. This methodology can be used fruitfully to analyse complex phenomena like tourist destination image. With this aim in mind, this paper discusses the use of topic modeling over TV commercials which have been broadcast by four of the major cruise lines operating in Italy in recent years.
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