Icone gay: tra processi di normalizzazione e di resistenza. Ricostruire la semantica degli hashtag

The mediatization of emotions emerges as an affordance of social media, the study of which involves paying attention to digital practices and the formation of the sense of public affection, of connected audiences expressing their participation through expressions of sentiment. This happens both for the great events and for the daily demonstrations of support or of its negation. Here we choose to analyze the tweets in which the fans express their opinions on the participation in the reality shows of their “icons”: Vladimir Luxuria and Cristiano Malgioglio. To reconstruct the hashtag semantics we use: the NodeXL software for network analysis and Iramuteq for the extraction of lexical worlds.