Entrepreneurial learning is a critical process in realizing the success or failure of a new business venture, as it implies that would-be entrepreneurs acquire those strategic management competencies required to start and manage a new business. Actually, statistics on start-up survival/failure rate reveal that the main reasons for failure are related to a lack of entrepreneurial competencies of start-uppers. This paper argues that combining Business Model representation schemas with System Dynamics modelling may support potential start-up entrepreneurs in learning and experimenting how to turn a business idea into a real firm. System Dynamics modelling is a methodology that allows us to elicit would-be entrepreneurs’ mental models underlying the ways to start and set up the strategic architecture of a nascent business, as well as to learn essential strategic management principles by exploring – through the use of simulation – alternative strategic choices and associated scenarios within a protected interactive learning environment. As such, a ‘Dynamic Business Modelling’ approach may offer useful insights to start-up entrepreneurs by capturing, explaining and simulating how critical business model elements interact to produce enduring competitive advantages over time.
Cosenz, F., Noto, G. (2018). Fostering entrepreneurial learning processes through Dynamic Start-up business model simulators. INTERNATIONAL JOURNAL OF MANAGEMENT EDUCATION, 16(3), 468-482 [10.1016/j.ijme.2018.08.003].
Fostering entrepreneurial learning processes through Dynamic Start-up business model simulators
Cosenz, Federico;Noto, Guido
2018-01-01
Abstract
Entrepreneurial learning is a critical process in realizing the success or failure of a new business venture, as it implies that would-be entrepreneurs acquire those strategic management competencies required to start and manage a new business. Actually, statistics on start-up survival/failure rate reveal that the main reasons for failure are related to a lack of entrepreneurial competencies of start-uppers. This paper argues that combining Business Model representation schemas with System Dynamics modelling may support potential start-up entrepreneurs in learning and experimenting how to turn a business idea into a real firm. System Dynamics modelling is a methodology that allows us to elicit would-be entrepreneurs’ mental models underlying the ways to start and set up the strategic architecture of a nascent business, as well as to learn essential strategic management principles by exploring – through the use of simulation – alternative strategic choices and associated scenarios within a protected interactive learning environment. As such, a ‘Dynamic Business Modelling’ approach may offer useful insights to start-up entrepreneurs by capturing, explaining and simulating how critical business model elements interact to produce enduring competitive advantages over time.File | Dimensione | Formato | |
---|---|---|---|
Published article.pdf
Solo gestori archvio
Descrizione: articolo
Tipologia:
Versione Editoriale
Dimensione
4.02 MB
Formato
Adobe PDF
|
4.02 MB | Adobe PDF | Visualizza/Apri Richiedi una copia |
I documenti in IRIS sono protetti da copyright e tutti i diritti sono riservati, salvo diversa indicazione.