THE DEVELOPMENT AND FINANCIAL SUSTAINABILITY OF A TOURIST NETWORK FOR A COASTAL REGION

This study springs from a reflection on the concept of the Slow Network as a tool to strengthen the connection between a territory and its inhabitants, through the rediscovery of the agro-environmental, landscape, historical, artistic, and cultural value of each territory. Creating a slow network means utilising slow mean of mobility thus creating a "greenway" to give life to an ecomuseum and to cultural tourism in an eco-sustainable manner. The resources of an area are enhanced by creating a synergy between them, the tourism industry, and the local economy, which is dedicated to the promotion of an integrated tourism that involves rural areas, natural areas, eno gastronomic tours, and thematic routes, according to the logic of self-sustainable development. In order to investigate the financial sustainability of Slow Networks, an ex-ante pre-financing cash flow analysis of a part of a project has been developed.