Organic-food consumers and some related issues were investigated in the city of Palermo. Consumers were asked to express their global satisfaction regarding consumption of organic food, as well as some other personal information. A survey was conducted from the four main retail outlets specialized in organic-food by interviewing nearly 200 customers. The data were used to analyse the overall satisfaction of the local organic-food consumer. Furthermore, a “discrete choice” model was run by using the overall customer satisfaction (OCS) derived from the consumption of organic food as a dependent variable. A set of other variables were used as regressors. Model outputs identified the key determinants of the overall customer satisfaction, providing useful information regarding future actions to be taken in order to improve the quality of local organic-food supply.
|Autori:||ASCIUTO A; FIANDACA F|
|Data di pubblicazione:||2004|
|Revisione (peer review):||Comitato scientifico|
|Tipologia di ateneo:||7 - Articoli originali per esteso su volumi o Atti di Congressi internazionali|
|Citazione:||ASCIUTO A, & FIANDACA F (2004). An ordered probit model for the analysis of Overall Customer Satisfaction (OCS) regarding organic-food consumption. In G. BAOURAKIS (a cura di), Marketing Trends for Organic Food in the 21st Century (pp. 321-335). SINGAPORE : World Scientific Publishing Co.|
|Tipologia:||Articolo su libro|
|Appare nelle tipologie:||02 - Articolo su libro|