This study investigated influence of the priming and bystander apathy on helping behavior. After priming prosociality through a Scrambled Sentences Test, participants encountered a woman who dropped the books she was carrying. Helping behavior in bystander and no-bystander conditions was tested. The results showed that people in a prosocial-prime condition were more likely to help than people in a neutral-prime condition and that the effect of priming persists even in the presence of bystanders.
Scaffidi Abbate, C., Ruggieri, S., Boca, S. (2013). The Effect of Prosocial Priming in the Presence of Bystanders. THE JOURNAL OF SOCIAL PSYCHOLOGY, 153(5) [10.1080/00224545.2013.791658].
The Effect of Prosocial Priming in the Presence of Bystanders
SCAFFIDI ABBATE, Costanza;RUGGIERI, Stefano;BOCA, Stefano
2013-01-01
Abstract
This study investigated influence of the priming and bystander apathy on helping behavior. After priming prosociality through a Scrambled Sentences Test, participants encountered a woman who dropped the books she was carrying. Helping behavior in bystander and no-bystander conditions was tested. The results showed that people in a prosocial-prime condition were more likely to help than people in a neutral-prime condition and that the effect of priming persists even in the presence of bystanders.
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