AUGMENTED REALITY. THE CASE OF SALINAS MUSEUM OF PALERMO

Already used in very specific areas such as in military and medical or academic research, in 2009 thanks to improved technology, augmented reality is to reach wider audiences and as information campaigns, advertising-augmented published in newspapers or on the network, and through a growing number of applications for mobile phones, particularly iPhone. "The Augmented Reality on the desktop computer is based on the use of markers, or ARtags, and stylized drawings, which are shown to the webcam, are recognized by the PC, and which are overlaid in real-time multimedia content: video, audio , 3D objects, etc.. Normally, applications of augmented reality are based on Adobe Flash technology and therefore accessible from any standard Internet browser. Advertising is also known as Augmented exploded in 2009 for numerous communication campaigns for corporate brands such as Toyota, Lego, Mini, Kellogg's, General Electrics, singers like Eminem Johma Mayer or magazines such as Colors, Esquire Magazine and Wallpaper, etc.. "(See Wikipedia : the augmented reality). In academia are several areas that are involved in the issues of augmented reality: that of representation, that science, that of the topography, the communication, and more. The use of augmented reality has found great scope also and especially in the public bodies involved in the protection and enjoyment of the Cultural and Environmental Heritage, museums, natural parks, libraries, the return of a significant architectural heritage of historical value and cultural heritage which it wants to pass on the genesis of construction, the historical events related to it, the prestige of the decoration and the difficulties Roofing complex. All this requires the contribution of different cognitive areas, in the opinion of the authors can not be extinguished only in an application myopic investing skills of a subject area. The story (from which everything branches off), topography (which each measure takes shape), the representation (from which everything is revealed), computer (from which everything is the correlation with itself and with the others), visual communication (from which everything rises to a value direct communication, streamlined, efficient), graphics (from which everything comes to beauty, aesthetics individual and collective). The experience took place in Salinas Archaeological Museum of Palermo, now under renovation, has developed a compendium of the various sectors calibrated and synergistic and overcome the difficulties, sometimes substantially, on the location of the collections of art in it.