Exploring "culturalization" in rural entrepreneurial context through content analysis

Knowledge is a critical success factor for achieving a competitive advantage. A broad literature on organizational knowledge process has been provided, but investigations on knowledge creation beyond organizational boundaries are still lacking. This is the reason why the study explores, through the qualitative content analysis, the impact of the rural entrepreneurial context in a regional network project. The text processing and the words frequency explain how the spaces of interaction within the rural pilot cluster were too small, in terms of shared words, for activating a learning process of shared knowledge. The conceptual model that come out from the case study could be grounded to understand the “culturalization” of interorganizational knowledge in other cultural context.