Food and Nutrition as Seen Through the Lenses of the “European Health and Well-being Deal” Discourse

First proposed in the 1970s, health literacy and well-being have been viewed as “the ability of an individual to obtain and translate knowledge and information in order to maintain and improve health in a way that is appropriate to the individual and system contexts” (Liu et al., 2020, p. 1). Yet, the World Health Organization (WHO) makes clear that health literacy and well-being are more than “just a personal resource”, in that “equal attention [has to] be given to ensure that governments and health systems present clear, accurate, appropriate and accessible information for diverse audiences” (WHO, 2025). This study examines the European health and well-being deal (hereafter EHaW-BD) initiative, which includes a manifesto issued by the coalition All Policies for a Healthy Europe (AP4aHE) (EHMA, 2025) to promote an efficient and trustworthy health system. Through a mixedmethod analysis combining genre-based and multimodal tools, as well as insights from discourse analysis (Sarangi & Coulthard, 2000; Bhatia, 2008; Kress, 2009), the manifesto is shown to reveal the EU’s discursive process of conceptualizing food and nutrition as a critical social determinant of health and well-being, while simultaneously distancing this discourse from the EU’s fight against misinformation and disinformation, an effort discursively constructed as part of the Union’s reorientation towards health promotion. Eventually, health literacy and wellbeing as seen through food and nutrition discourses might be understood in a broader perspective which reflects individual knowledge of healthcare, the health system and policy-making (Okan et al., 2019; Chrysagis & Kompatsiaris, 2023).