Designing Behavioural Infrastructures

Designing Behavioural Infrastructures examines the radical transformations reshaping urban mobility, exploring how design is emerging as the point of convergence between game design, artificial intelligence, and impact measurement. Through an approach that intertwines humanistic perspectives with digital technologies, the volume narrates the journey leading to the creation of experimental systems capable of fostering genuine changes in everyday behaviours, employing gamification as a lever for awareness and collective action. The book highlights the role of the designer as both strategist and facilitator of behavioural infrastructures, capable of integrating data, algorithms and playful dynamics within complex urban ecosystems. At the centre of the investigation, the MUV platform serves as an emblematic case of experimentation, illustrating how collaboration between disciplines can generate new impact models and offer measurable tools for environmental sustainability. Bridging critical analysis and empirical experimentation, the text sets out an integrated paradigm in which design reinvents itself as a practice able to hybridise with data science, psychology and public policy. An essential contribution for those envisioning more innovative, more sustainable, and more humane cities, where design is not merely form, but a driver of social transformation.