METTERE IN SCENA LA MOSTRA. IL RUOLO DELLA DRAMMATURGIA SUL PALCOSCENICO DELLE ESPOSIZIONI

Increasingly, exhibition setups use tools derived from theatrical staging to enhance their appeal. This is not a choice driven by practical or economic contingencies, but by a true aesthetics of space that makes the ephemeral an aesthetic category. Into an exhibition space today, it is necessary to mix media, spectacle, and reality to create an environmental plot that connects content, container, and visitor, giving the latter a simulation of reality capable of transforming them into an actor within the space they traverse. An exhibition, to avoid being merely a simple accrochage, must be staged, not only from an aesthetic point of view: as in theater, exhibitions also make an image reveal a philosophy, a necessity, a reflection on contemporaneity. This occurs through a path that is also a narrative, which makes the exhibited objects speak as if they were characters, in direct relation to the viewer. The experience of scenography from the second half of the 20th Century proves fundamental in the creation of narrative exhibition spaces, to the point of making the set designer a “director of exhibitions”.