Whatever one's age, advertising has provided him or her with a robust imagery around what clean is. About how to recognize it, how to achieve it, why it is appropriate to seek it always and at all costs, whether on people or things. And, of course, to how to identify his arch-enemy, dirt.
Mangano, D. (2024). Una certa idea di pulito. In Pulito! Branding, pubblicità e culture dell'igiene (pp. 7-16). Milano : FrancoAngeli.
Una certa idea di pulito
Mangano, D
2024-01-01
Abstract
Whatever one's age, advertising has provided him or her with a robust imagery around what clean is. About how to recognize it, how to achieve it, why it is appropriate to seek it always and at all costs, whether on people or things. And, of course, to how to identify his arch-enemy, dirt.
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