L'integrazione dei musulmani in Europa e la circolazione della banca e della finanza islamica

Muslim communities’ settlement within EU demands us to be more focused on those peculiarities related to Islam. Indeed the “area of sharī'a” cannot be confined to the Middle East, as it has spread over the European Union through working places, school, hospitals, Courts and markets. In this framework, market flexibility is necessary, and religion becomes a fundamental variable in order to comprehend new ways of marketing, considering that the culture of a group of people depends also on the integration of different religions they follow. Hence, it is important to deeply examine the fundamental role of social integration of Muslims played by Islamic banks. In fact, these can influence traditional marketing by adding new concepts to traditional finance, and elaborating new strategies. In Italy, a massive presence of Islamic communities offers to Italian financial intermediaries a great opportunity to attract savings of Muslim to Italy. Giving importance to the target of Muslim consumers by offering products and financial services sharī'a compliant, therefore, represents one of the fundamental steps for the process of inclusion in Europe of Muslim individuals that represent the first religious minority to be discriminated because of its Faith.