Quando il messaggio diventa virale: nuove e vecchie strategie di comunicazione dei messaggi mariani

This paper analyses the communications of the messages revealed to the visionaries during Marian apparitions, in particular starting from the 1980s. After some considerations on how the messages in the apparitions of Medjugorje have been disseminated since their beginning in 1981, attention is then placed on some Italian Mariophanies, completed or still in progress, which began at the end of the last century or in the 2000s. The goal is to evaluate how the communication and dissemination strategies of these “words of Mary” have changed over the years, in particular thanks to the advent of new media and social networks.