We are surrounded by all kinds of objects: lamps, tables, cars, household appliances, cell phones, and more. Yet for only a few of them are we willing to use the word design. To be “design” an object must not only be industrially projected and produced, it must have something more. But what does this quid consist of? How do we recognize design? Here is where a seemingly merely technical question such as design becomes a semiotic problem in an instant. To address it we will start with a design object that everyone recognizes as such and try to move backwards, deconstructing it so as to see how the traits it manifests can create precise meaning effects. The point is not what it means, but how it does it, that is, what semiotic processes are triggered from its ma-terial articulation. For us, this object is the famous Arco designed in 1962 by Achille and Pier Giacomo Castiglioni for Flos.

mangano, d. (2022). Il senso del design. AIS / DESIGN, 9(17), 12-27.

Il senso del design

mangano, dario
2022-12-01

Abstract

We are surrounded by all kinds of objects: lamps, tables, cars, household appliances, cell phones, and more. Yet for only a few of them are we willing to use the word design. To be “design” an object must not only be industrially projected and produced, it must have something more. But what does this quid consist of? How do we recognize design? Here is where a seemingly merely technical question such as design becomes a semiotic problem in an instant. To address it we will start with a design object that everyone recognizes as such and try to move backwards, deconstructing it so as to see how the traits it manifests can create precise meaning effects. The point is not what it means, but how it does it, that is, what semiotic processes are triggered from its ma-terial articulation. For us, this object is the famous Arco designed in 1962 by Achille and Pier Giacomo Castiglioni for Flos.
dic-2022
Settore M-FIL/05 - Filosofia E Teoria Dei Linguaggi
mangano, d. (2022). Il senso del design. AIS / DESIGN, 9(17), 12-27.
File in questo prodotto:
File Dimensione Formato  
2022 mangano IL SENSO DEL DESIGN.pdf

Solo gestori archvio

Descrizione: Il senso del design
Tipologia: Versione Editoriale
Dimensione 2.25 MB
Formato Adobe PDF
2.25 MB Adobe PDF   Visualizza/Apri   Richiedi una copia

I documenti in IRIS sono protetti da copyright e tutti i diritti sono riservati, salvo diversa indicazione.

Utilizza questo identificativo per citare o creare un link a questo documento: https://hdl.handle.net/10447/594875
Citazioni
  • ???jsp.display-item.citation.pmc??? ND
  • Scopus ND
  • ???jsp.display-item.citation.isi??? ND
social impact