Mediatically, the epidemic is the classic bad news that is good news. Deadly bad news that makes a lot of money. A tasty piece of news that attracts the attention of the blasé public, multiplies the audience and goes on - far more than its subject - by very fast contagion: everyone wants it, everyone is looking for it. For what reason? Quickly said: because it is imprudent to deny its scope, to downplay its nature and value. Who dares to throw water on the fire when, even for a very small percentage, there could be a chain death?
Giovanni Marrone (2021). Semiotica e pandemia: un diario. In S. Vaccaro, F. Rizzuto (a cura di), I saperi della comunicazione nell'era della post-verità (pp. 235-253). Palermo : Unipapress.
Semiotica e pandemia: un diario
Giovanni Marrone
2021-07-01
Abstract
Mediatically, the epidemic is the classic bad news that is good news. Deadly bad news that makes a lot of money. A tasty piece of news that attracts the attention of the blasé public, multiplies the audience and goes on - far more than its subject - by very fast contagion: everyone wants it, everyone is looking for it. For what reason? Quickly said: because it is imprudent to deny its scope, to downplay its nature and value. Who dares to throw water on the fire when, even for a very small percentage, there could be a chain death?
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