Analysing food packaging means discovering its narratives, the ways in which a culture thinks about it. To analyze how brands speak to consumers through packaging is to delineate the type of consumers that brand is targeting. Packaging is one of the elements of the branding process and is also one of the texts through which a certain culture thinks about and reflects food, dietetics, health, taste, and nutrition.
ilaria ventura bordenca (2022). Food Packaging: narrazioni semiotiche e branding alimentare. Milano : Franco Angeli.
Food Packaging: narrazioni semiotiche e branding alimentare
ilaria ventura bordenca
2022-01-01
Abstract
Analysing food packaging means discovering its narratives, the ways in which a culture thinks about it. To analyze how brands speak to consumers through packaging is to delineate the type of consumers that brand is targeting. Packaging is one of the elements of the branding process and is also one of the texts through which a certain culture thinks about and reflects food, dietetics, health, taste, and nutrition.
File in questo prodotto:
| File | Dimensione | Formato | |
|---|---|---|---|
|
Ventura_food packaging libro.pdf
Solo gestori archvio
Descrizione: Intera monografia con indice
Tipologia:
Versione Editoriale
Dimensione
2.86 MB
Formato
Adobe PDF
|
2.86 MB | Adobe PDF | Visualizza/Apri Richiedi una copia |
I documenti in IRIS sono protetti da copyright e tutti i diritti sono riservati, salvo diversa indicazione.
