The present study tested the effect of priming the concept of prosociality on the bystander effect in an online environment. Participants were sent an e-mail requesting a plea for help and randomly assigned to one of four conditions in a 2 (Bystander: 0 vs. 14) × 2 (Priming: present vs. absent) design. The results demonstrated support for the study hypothesis. As expected, the virtual presence of many others significantly reduced e-mail responsiveness except when the request for help is preceded by prosocial priming. Implications of these findings for the literature on the bystander effect and priming are discussed.
Scaffidi Abbate, C., Misuraca, R., Vaccaro, C., Roccella, M., Vetri, L., Miceli, S. (2022). Prosocial priming and bystander effect in an online context. FRONTIERS IN PSYCHOLOGY, 13 [10.3389/fpsyg.2022.945630].
Prosocial priming and bystander effect in an online context
Scaffidi Abbate, Costanza
;Misuraca, Raffaella;Roccella, Michele;Vetri, Luigi;Miceli, Silvana
2022-08-12
Abstract
The present study tested the effect of priming the concept of prosociality on the bystander effect in an online environment. Participants were sent an e-mail requesting a plea for help and randomly assigned to one of four conditions in a 2 (Bystander: 0 vs. 14) × 2 (Priming: present vs. absent) design. The results demonstrated support for the study hypothesis. As expected, the virtual presence of many others significantly reduced e-mail responsiveness except when the request for help is preceded by prosocial priming. Implications of these findings for the literature on the bystander effect and priming are discussed.
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