Patrimonio culturale e tecnologia: un incontro ancora da valorizzare

Today, many factors are driving cultural institutions to adopt digitization strategies. For some of them, as organizations in charge of monument care, historical or archaeological museums and heritage parks, this might be critical. Indeed, making available off-site experiences of heritage places, for instance by augmented reality and/or video games, fuels polyvalent and potentially contradictory dynamics. They lay at the intersection of three main dimensions: understanding how cultural heritage and technology interact; which attitudes people in charge of cultural heritage bear, and how tourist destinations are built and promoted. The paper combines information about the evolution of the literature with the European survey ENUMERATE and data on the digital content market. Thus, it returns a critical portrait of the state of art and it outlines future research paths, as well as suggestions for involving the institutes in charge of cultural heritage in a digital strategy process.