Young generation and accessibility to health dissemination: TikTok as a case study.

Social media interactions represent an accessible way for young people to get health information and provide a form of public discourse about health. It is against this backdrop that experts and other health professionals have turned to digital platforms (e.g., TikTok) to share educational content about timely or touchy topics, and to spread awareness, specifically among younger users. This paper aims to explore these digital platforms where professionals provide health information that is specifically tailored for a young audience and attempts to explore the discursive negotiation of healthcare and health accessibility in digital social settings. In light of a social media critical discourse perspective, this study explores the creative shifts in the process of accommodating a product to a target audience and questions what meanings, in terms of accessibility and/or discrimination, these products carry for their audience.