Il progetto del cibo

There's nothing wrong with combining food and design and design together; there's nothing wrong with thinking that you can design food, or perhaps the restaurant where we eat it, or the pack in which it is stored. In all of these cases, more or less directly, the same variables are always handled. the same variables. As long as it is clear what we are planning, what we are dealing with. Because otherwise the project becomes naive decoration, a garnish that serves to amaze or make people laugh but which, in either case lasts only as long as a smile.