Il supermercato del futuro è già presente- Pochi prodotti alimentari, di alta qualità, e molte esperienze legate al cibo

Among the many exercises of futurology today, one of the most pressing concerns pressing concerns the supermarket. What will this commercial machine look like daughter of the industrial revolution revolution and urbanization in the age of the Internet? This is where design finally comes into play, when you set out to design not so much an an "object" - even when it is as complex as a place of consumption - but commerce trade itself, that is, a way of doing and being of the consumer. consumer.