Appunti sul design meridiano

Italian design was a wonderful adventure. But, since some time, it seems that we got complacent. The social-economic contest of Country is not anymore what it used to be. Therefore, design must be renewed, if we want to contribute to the project of a better world. This process – because design is a process – cannot be realised outside our history and what we are. We need to leverage on the culture of project, on our better and yet effective traditions, in order to provide fresh vitality and energy. We cannot build on nothing. We must innovate, defile and evolve without prejudice. That is why we need a starting point, a solid point of reference, full of material culture: South