Cibo, turismo, città

In many contemporary urban realities, entire areas of the historic center have been transformed into open-air restaurants. Thanks to pedestrianization, tourism, foodification and any other neologism that wants to try to capture their dynamics, the places of food consumption have multiplied, while the traditional restaurant has exploded, leaving room for a myriad of catering formats – some almost exclusively used tourists, others dedicated to the lunch break, others still aimed at self-styled gourmands. We are witnessing a generalization of the logic of franchising, which aims at the staging of typicality according to different configurations to be focused here, adopting a sociosemiotic lens.