The development of the internet has so strongly affected the way a tourist destination can be promoted that portals now play an important role in defining the marketing strategies of tourist destinations. Hence, investigating website surfing behavior has become crucial to understanding the needs of potential tourists. Using Web Mining techniques, our study explores the information-seeking behavior of those who log on to a website promoting the island of Sicily, a well known tourist destination in the South of Italy. The study explores whether a tourist's country of origin affects their information needs and surfing behavior. Actually, our results do show differences in behavior between users of the site from Western countries and those from China.

Maria Francesca Cracolici, Furio Urso (2021). Exploring User Behavior in Destination Websites: An Application of Web Mining Techniques. In S. Suzuki, R. Patuelli (a cura di), A Broad View of Regional Science : Essays in Honor of Peter Nijkamp (pp. 259-273) [10.1007/978-981-33-4098-5_14].

Exploring User Behavior in Destination Websites: An Application of Web Mining Techniques

Maria Francesca Cracolici;Furio Urso
2021

Abstract

The development of the internet has so strongly affected the way a tourist destination can be promoted that portals now play an important role in defining the marketing strategies of tourist destinations. Hence, investigating website surfing behavior has become crucial to understanding the needs of potential tourists. Using Web Mining techniques, our study explores the information-seeking behavior of those who log on to a website promoting the island of Sicily, a well known tourist destination in the South of Italy. The study explores whether a tourist's country of origin affects their information needs and surfing behavior. Actually, our results do show differences in behavior between users of the site from Western countries and those from China.
Settore SECS-S/03 - Statistica Economica
Maria Francesca Cracolici, Furio Urso (2021). Exploring User Behavior in Destination Websites: An Application of Web Mining Techniques. In S. Suzuki, R. Patuelli (a cura di), A Broad View of Regional Science : Essays in Honor of Peter Nijkamp (pp. 259-273) [10.1007/978-981-33-4098-5_14].
File in questo prodotto:
File Dimensione Formato  
Cracolici_ Urso_Manuscript.pdf

non disponibili

Descrizione: articolo principale
Tipologia: Versione Editoriale
Dimensione 411.05 kB
Formato Adobe PDF
411.05 kB Adobe PDF   Visualizza/Apri   Richiedi una copia
2021_Bookmatter_ABroadViewOfRegionalScience.pdf

non disponibili

Descrizione: Frontespizio, prefazioni, indice
Tipologia: Versione Editoriale
Dimensione 244.17 kB
Formato Adobe PDF
244.17 kB Adobe PDF   Visualizza/Apri   Richiedi una copia

I documenti in IRIS sono protetti da copyright e tutti i diritti sono riservati, salvo diversa indicazione.

Utilizza questo identificativo per citare o creare un link a questo documento: http://hdl.handle.net/10447/481370
Citazioni
  • ???jsp.display-item.citation.pmc??? ND
  • Scopus ND
  • ???jsp.display-item.citation.isi??? ND
social impact