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EnglishThis article investigates the way politicians use social networking sites as effective communication platforms to discursively enhance authenticity, sincerity and (self-)connection to what can be defined as the “People” (followers/lurkers/net-users). Within the framework of Social Media Critical Discourse Studies, and using tools coming from Multimodal Discourse Analysis, the paper analyses the multi-semiotic elements used by different political leaders (i.e. Alexandria Ocasio-Cortez and Matteo Salvini), to connect with the “People,” and discusses the politainment product as a personalised way to skip the institutional mediation channels of politics.
zummo M.L. (2020). Performing Authenticity on a Digital Political Stage: Politainment as Interactive Practice and (Populist?) Performance. IPERSTORIA, 15, 96-118.
| Data di pubblicazione: | 2020 |
| Titolo: | Performing Authenticity on a Digital Political Stage: Politainment as Interactive Practice and (Populist?) Performance |
| Autori: | ZUMMO, Marianna Lya (Corresponding) |
| Citazione: | zummo M.L. (2020). Performing Authenticity on a Digital Political Stage: Politainment as Interactive Practice and (Populist?) Performance. IPERSTORIA, 15, 96-118. |
| Rivista: | |
| Abstract: | This article investigates the way politicians use social networking sites as effective communication platforms to discursively enhance authenticity, sincerity and (self-)connection to what can be defined as the “People” (followers/lurkers/net-users). Within the framework of Social Media Critical Discourse Studies, and using tools coming from Multimodal Discourse Analysis, the paper analyses the multi-semiotic elements used by different political leaders (i.e. Alexandria Ocasio-Cortez and Matteo Salvini), to connect with the “People,” and discusses the politainment product as a personalised way to skip the institutional mediation channels of politics. |
| Settore Scientifico Disciplinare: | Settore L-LIN/12 - Lingua E Traduzione - Lingua Inglese |
| Appare nelle tipologie: | 1.01 Articolo in rivista |
File in questo prodotto:
| File | Descrizione | Tipologia | Licenza | |
|---|---|---|---|---|
| Zummo_Iperstoria15_2020.pdf | Versione Editoriale | Open Access Visualizza/Apri |
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