Networks are ubiquitous in our lives in their social, physical, and digital forms. A growing number of firms today rely entirely on networking and lack a physical location or material infrastructure; they are, so to speak, 'liquid'. Through a theoretical analysis and its application to the case of Doctor Chat mobile app, this paper aims to analyse the fundamental laws of networks and to answer the following questions: 1) are the traditional methods to estimate the network value still valid in the current digital age and in particular for mobile applications?; 2) how do the laws of networks work when networks expand? We conclude with some suggestions for a research agenda in order to inspire further researches on the topic.

Di Fatta, D., Cupido, F., Dominici, G. (2017). The value of a network in the digital era: Insights about Doctor Chat case study. INTERNATIONAL JOURNAL OF ELECTRONIC MARKETING AND RETAILING, 8(4), 301-315 [10.1504/IJEMR.2017.087713].

The value of a network in the digital era: Insights about Doctor Chat case study

Di Fatta, Davide
;
Cupido, Francesco;Dominici, Gandolfo
2017

Abstract

Networks are ubiquitous in our lives in their social, physical, and digital forms. A growing number of firms today rely entirely on networking and lack a physical location or material infrastructure; they are, so to speak, 'liquid'. Through a theoretical analysis and its application to the case of Doctor Chat mobile app, this paper aims to analyse the fundamental laws of networks and to answer the following questions: 1) are the traditional methods to estimate the network value still valid in the current digital age and in particular for mobile applications?; 2) how do the laws of networks work when networks expand? We conclude with some suggestions for a research agenda in order to inspire further researches on the topic.
Di Fatta, D., Cupido, F., Dominici, G. (2017). The value of a network in the digital era: Insights about Doctor Chat case study. INTERNATIONAL JOURNAL OF ELECTRONIC MARKETING AND RETAILING, 8(4), 301-315 [10.1504/IJEMR.2017.087713].
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Utilizza questo identificativo per citare o creare un link a questo documento: http://hdl.handle.net/10447/412393
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