Are coastal communities able to pay for the protection of fish resources impacted by climate change?

The purpose of this study is to examine inhabitants’ motivation and their willingness to pay to mitigate the impact of climate change on fish resources. Willingness to pay was tested empirically using survey data from 333 inhabitants of Sciacca, a fishing community in Sicily, Italy, which has the island's second largest fishing fleet. People's attitudes towards climate change, their degree of involvement in the issue, and their concerns about this phenomenon's potential impact on the marine environment are the key factors affecting their willingness to pay. It was further found that respondents are willing to pay an average of €6.81 per month to support mitigation policies in the fishing industry. The originality of this study is related to its contribution in expanding the body of knowledge on citizens’ willingness to pay for the protection of fish resources, using a conceptual framework based on the Construal Level Theory and the Theory of Reasoned Action to explain inhabitants’ behaviour. The latter is one of the implications of this study on the theoretical point of view. In addition, this study provides insights and hints to policy makers to define tools, shared by the community, that contribute to the mitigation of climate change.