Estrategias persuasivas en el discurso nacionalsindicalista: Y (1938-1945)

The Francoist Regime, in order to legitimize and maintain power until the death of its dictator, aimed to impose a system of inviolable values and norms by carrying out activities of control and self-control. With this objective, it intended to modify the mental schemas and the dynamic components of individual identity. During this project of «massive and systematic manipulation», the press played a fundamental role, given its capacity to influence the beliefs and actions of all social agents. In this context, feminine identity was of special importance and the Women's Section intended to re-construct it in the pages of Y (1938-1945), influencing the ideas and behaviour of Spanish women during the early years of the dictatorship. In my article, using the theoretical framework of linguistic pragmatics, CDA and theory of argumentation, I will investigate the persuasive strategies adopted by the journal's institutional enunciator.