The wide-body long-range aircrafts market is characterized by increasing rivalry between Airbus and Boeing. One of the factors that drive their strategic behaviour is technological. We propose a technology indicator to identify conditions under which the aircraft companies have incentives to join a coalition. For this, we provide measurement of the side-payments necessary to sign a strategic alliance aimed at reducing technological barriers in the market. The results suggest that the existence of side-payments guarantees the stability of a strategic alliance if the gap in the technological level between the firms is high, or competition is through prices. For monopoly, a strategic alliance is profitable, but never stable.
BERRITTELLA M, LA FRANCA L, MANDINA V, ZITO P (2007). Modelling strategic alliances in the wide-body long range aircraft market. JOURNAL OF AIR TRANSPORT MANAGEMENT, 13, 139-148 [10.1016/j.jairtraman.2007.01.003].
Modelling strategic alliances in the wide-body long range aircraft market
BERRITTELLA, Maria;LA FRANCA, Luigi;MANDINA, Vito;ZITO, Pietro
2007-01-01
Abstract
The wide-body long-range aircrafts market is characterized by increasing rivalry between Airbus and Boeing. One of the factors that drive their strategic behaviour is technological. We propose a technology indicator to identify conditions under which the aircraft companies have incentives to join a coalition. For this, we provide measurement of the side-payments necessary to sign a strategic alliance aimed at reducing technological barriers in the market. The results suggest that the existence of side-payments guarantees the stability of a strategic alliance if the gap in the technological level between the firms is high, or competition is through prices. For monopoly, a strategic alliance is profitable, but never stable.File | Dimensione | Formato | |
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