Monitoring event attendance using a combination of traditional and advanced surveying tools

This paper will describe the research stages and tools used for monitoring participants’ attendance at the European Researchers’ Night, held in Palermo in September 2017. A combination of traditional survey instruments and new technologies was effected in order to analyse participants’ behaviour during the event. The results derived from these different data sources were also integrated and analysed in order to evaluate the success of the event from social and economic points of view. Data relating to participants’ mobility during the event will be described and clusters of participants proposed, based on their mobility behaviour.