Non-sampling errors occur in all social sciences, tourism included. Apart from coverage and non-response, tourism research suffers from noteworthy measurement errors. The limitation and control of non-sampling errors plays a key role to prevent serious biases in research outputs. The entire survey design process could be based on the control and reduction of non-sampling errors. From this point of view, face-to-face interviewing represents an effective response to some common threats to data quality, particularly errors attributable to respondents and non-response.
Antonino Mario Oliveri (2018). 22. Administering Face-To-Face Structured Questionnaires In Tourism Research. In R. Nunkoo (a cura di), Handbook of Research Methods for Tourism and Hospitality Management (pp. 259-270). Cheltenham : Edward Elgar Publishing.
22. Administering Face-To-Face Structured Questionnaires In Tourism Research
Antonino Mario Oliveri
2018-01-01
Abstract
Non-sampling errors occur in all social sciences, tourism included. Apart from coverage and non-response, tourism research suffers from noteworthy measurement errors. The limitation and control of non-sampling errors plays a key role to prevent serious biases in research outputs. The entire survey design process could be based on the control and reduction of non-sampling errors. From this point of view, face-to-face interviewing represents an effective response to some common threats to data quality, particularly errors attributable to respondents and non-response.
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