Graphical models for estimating network determinants of multi-destination trips in Sicily

This paper proposes a two-step approach for analysing the main determinants of multi-destination trip behaviour. It is based on a combination of graphical models and of a multinomial logistic regression model; the aim is to analyse direct and indirect effects of a wide set of tourist- and trip-related characteristics on multi-destination trip behaviour. Empirical data have been derived from a frontier survey of approximately 4000 incoming tourists in Sicily (Italy) at the end of their trip. Results suggest that multi-destination trips depend directly on the length of stay, the number of previous visits and motivation for the trip, and only indirectly on the interview month, travel party, organization of the trip, and country of origin. The role of other socio-demographic characteristics, such as age or gender is confirmed to be marginal or even irrelevant.