By conceptualizing the cruise ship as the destination in itself, this contribution discusses the role of destination image in cruise passengers' decision-making processes and focuses on the role and contents of visual texts such as TV commercials in the promotion of cruise tourism. A content analysis is performed over TV commercials broadcast by different cruise lines to Italian travellers. Specific components of the image of ships as tourist destinations as promoted through TV advertising campaigns are identified.
Oliveri, A.M., Polizzi, G. (2017). The image of cruise ship holidays on Italian television: A comparative analysis. In R. Dowling, C. Weeden (a cura di), Cruise Ship Tourism (pp. 274-289). Wallingford, UK : CABI [10.1079/9781780646084.0274].
The image of cruise ship holidays on Italian television: A comparative analysis
OLIVERI, Antonino Mario
;
2017-01-01
Abstract
By conceptualizing the cruise ship as the destination in itself, this contribution discusses the role of destination image in cruise passengers' decision-making processes and focuses on the role and contents of visual texts such as TV commercials in the promotion of cruise tourism. A content analysis is performed over TV commercials broadcast by different cruise lines to Italian travellers. Specific components of the image of ships as tourist destinations as promoted through TV advertising campaigns are identified.
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